I was looking at Neil Gaiman's blog and saw this post about a first time author who found out that she had cancer, and realised there'd be no way she could promote it. To help, many bloggers have done a lot of promotional work for her, linking to her book and building up the awareness.
Knowing how much work is involved in putting out a book, it seems only fair to blog about it too, if only to help out on the google ranking. So then, her book is The Liar's Diary, and her name is Patry Francis. And it was out in paperback yesterday!